The Essentia Blog

Chances are you know what that big jug is for.

Now imagine everyone in your neighborhood lining up to poor it in the river. Kinda dumb ay?

I contacted my local big box grocery store about this. In their 20 foot long wall of detergents not one was green. The closest they came to an eco-friendly detergent was President Choice’s concentrated laundry detergent which they considered green because it was concentrated therefore came it a smaller bottle. Need i say more?

I wrote them an e-mail about having alternatives. They never responded.

BTW phosphates are no longer permitted in laundry detergents in the U.S.

Here’s a list of eco-friendly cleaners or visit Mrs Meyers, or Seventh Generation.

A recent study from Nielsen Online calls greenwashing a “failed strategy”

In my case it’s a permanent boycott. OK …. i’m a little extreme but when a company positions themselves with misleading or greenwash marketing …. you’re on my do-not-support-list.

Well SC Johnson…a family company..lol….welcome to the list.

Their “green list” is a load of crock and i really hope everyone thinks twice about buying their products which include Edge, Off, Raid, Galde, Drano, Pledge, Shout, Fantastik, Scrubbing Bubbles, Windex, Ziploc. Did i miss any? SC Johnson’s “green list” is something they created and it doesn’t set the bar very high at all.

The handful of cleaning and detergent product manufacturers should all get together, raise their prices by 20% and clear up their ingredients. It would be for the greater good so why not? They have so much power yet use it so poorly.

Anyways, if you’re looking for a mass market easily accessible cleaning product check out Green Works by Clorox. They’ve come the closest. If you don’t mind smaller companies check out Seventh Generation or Method.

Find more Greenwashers.

cheers.