Joe Alexander, the sales & marketing director over at San Francisco based Keetsa mattress store called me today.
He wanted some spec sheets on our products and we had a little chat. I guess he was fishing for some info on the competition. (no clue who he was until after the call when i Googled him)
He should have told me who he was. We’re not threatened by Keetsa in the least. As far as i’m concern there is no competition…lol….keep reading.
Keetsa sells spring mattresses…we’re not spring. Our natural foam mattresses start at $2000 which are his top-of-the-line spring mattresses. I’ve referred people who didn’t want to spend 2.5k on a sleep system over to Keetsa. I’d much rather they buy a Keetsa than a Sealy or Serta, hands down. The only thing we have in common is that our customers care about their health and the environment.
Bottom line, once people understand what we bring to the table and they can afford an Essenta, it’s very difficult not to want and buy one.
Keetsa seems to be doing pretty well. Quality products and they legitimately take the environment into account. Good stuff.
So Joe, don’t be shy to give me a call if you have any more questions. 
1 response so far ↓
1 Joe Alexander // May 25, 2008 at 5:28 pm
Not shy at all! Just don’t go around introducing myself as “Joe Alexander, the marketing and sales director at Keetsa.”
And yes, I was very curious to hear what Essentia has to offer. Sounds like you guys are making some great innovations. As for us, we make SOME spring mattresses….and foam as well. Keep up the good work guys!
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