The Essentia Blog

Many have contacted us regarding our Costco road show. Below is the list of Costco’s we’ll be visiting along with dates.Our Pure Foam brand mattresses will be featured at select Costcos. Made by Essentia, the Pure Foam feature 2 inches our Natural Memory Foam at 5lbs / square inch. Basically a superb price for the [...]

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I read the Times interview that Seth Godin’s blog post then commented on which mentioned “entering a brand-free market where people have been trained to ignore the various competitors is really expensive, because people aren’t listening, no matter how great your offer is.”
The market is now saturated with ME TOO Tempur mattresses so it’s no [...]

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Question from Jeff in Michigan:
“Is the Essentia Mattress offered by Sleep Doctor in Michigan the same as yours?”
Answer: No, Sleep Doctor does sell not nor are they authorized to sell our products. They may have a mattress called Essentia but it’s certainly not an original Essentia mattress. We’ll have to look into this. Thanks [...]

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Bonaire is an island off Venezuela that’s being polluted by the Freewinds Scientology ship. I’m sure many small islands are polluted the same way.
According to Robert Hare, 5% of the population are psychopathic. Psychopaths thrive in BIG business. They’re all around us.

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I must admit i know little about the Select Comfort mattresses. I know you can adjust either side to accommodating comfort levels. I’ve seen their commercials and assumed it was a good quality bed.
I came across the ConsumerAffairs.com Select Comfort Issues page. Brutal. I then did a little more digging and found another list at [...]

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Essentia vs Tempur-Pedic, check out our new mattress comparison page.
I often get this comment from non mattress people “oh, so you’re like Tempur-Pedic”? My response is always “not quite”.
We’ve really caught the industry off guard. No glues, natural foam, better numbers than the previous leader being Tempur. The big boys are now watching us closely.
A [...]

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